Secular Morality from "The Science of Good and Evil" by Michael Shermer

The Ask First Principle:
- Is an action right or wrong? Ask first.

The Happiness Principle:
- It is a higher moral principle to always seek happiness with someone else's happiness in mind.
- Never seek happiness when it leads to someone else's unhappiness
- Follow the win-win principle
- Always seek gain through the gain of others, never seek gain through the forced or fraudulent loss of others.

The Liberty Principle:
- It is a higher moral principle to always seek liberty with someone else's liberty in mind.
- Never seek happiness when it leads to someone else's loss of liberty

The Moderation Principle:
When innocent people die, extremism in the defense of anything is no virtue, and moderation in the protection of everything is no vice.